Keynotes

Enterprises are experiencing an unprecedented demand to freely access their data, turning it into valuable information and distributing it throughout their organizations and around the world. Developers, administrators and architects are embracing a new approach to enable this transformation. Sybase calls this the Unwired Enterprise. Sybase has been successfully executing on the Unwired Enterprise strategy over several years — and the company's record 2007 results demonstrate its growing adoption. As more businesses become Unwired Enterprises an Unwired Economy is beginning to emerge. Sybase Chairman, CEO and President, John Chen, will discuss how Sybase is driving technology leadership that is empowering enterprises to unwire their data, applications, processes and people to join the Unwired Economy. The benefits are substantial. An Unwired Economy, like an Unwired Enterprise, is more efficient, more productive, and better able to capitalize on new opportunities because information is moving to the point of action, increasing its relevance and enhancing the power of decisions and transactions. All of this is delivered with Sybase's industry recognized performance, reliability and world-class support.

Data is the central theme of the Unwired Enterprise. Data management extends beyond storage and direct access to databases; it extends to distribution and virtual access of data. Our customers' infrastructures have shifted from siloed views of data to managing distributed and integrated views of data. They are being challenged by a new set of problems e.g. how to support extreme transactions like machine based trading, how to extend data to multiple channels like mobile, and how to operate in a heterogeneous environment with different vendors' solutions. The good news is that Sybase provides a comprehensive set of optimized technologies for our customers to choose the right infrastructure for the distributed data management problems. In this session we will cover Sybase's capabilities to address the next generation of distributed data management challenges.