Sybase Push 365

Sybase Push 365, powered by Urban Airship, is the leading platform for mobile push messaging, app engagement and monetization. Push notifications compliment existing mobile engagement channels SMS, MMS and WAP-push, by enabling consumers with your smartphone app to received richer push content. Sybase Push 365?s easy-to-integrate tools enable marketers to send push messages directly to people who have installed their app to increase engagement and provide high value content that brings consumers back to the app over and over again.

Sybase Push 365 offers a cost-effective consumer communication channel as a part of your overall marketing mix by sending push messages, as well as rich web-based content, direct from the app to the home screen of any mobile device running on the Apple iOS, Android, Blackberry and Kindle Fire. Push messages can be segmented to select audiences based on customizable attributes such as audience location, context, user-set preferences or business rules.

Sybase Push 365 provides a full suite of high performance mobile messaging and monetization services including:

Push Messaging

Send segmented and custom messages directly to the home screens of app users, including breaking headlines, sports scores, gaming challenges, news updates, functionality enhancements and context-aware messages

Rich Push Notification

Add engaging experiences and rich media (videos, music, surveys) into messages delivered to app inboxes

Push Composer Web Tool

Enable business users to easily create campaigns and preview messages

In-app Purchase

Offer upgrades, new content, virtual goods without sending users back to app stores

App Content Subscriptions

Open new revenue sources for publishers by delivering new content and managing user rights within an app

Push Messaging Reports

Track user response to push messages with quantifiable metrics, including opt-in rates over time, pushes sent and time spent in apps

When it comes to back-end mobile app development, we do the heavy lifting – so you can focus on building more mobile apps. By using Sybase Push 365 products, there's no need to:

• Build and maintain your server infrastructure.
• Stay up-to-date on Apple, RIM & Google protocols.
• Hassle with monitoring feedback services.
• Keep your library fully updated as platforms change.

Sybase Push 365 makes it easy to send notifications, and provides detail reporting enabling you to optimize your notifications.

Mobile App Push Developers

Developers have access to a fully scalable, cross-platform push notification solution that works with mobile apps through a simple, yet powerful API or a robust drop-in client library.

Rich Push Message Composer

The Rich Push Composer makes creating rich messages easy with pre-built examples, content editor, on-device previews, as well as push notification and recipient management.

• Easy Web-based Interface - Makes it easy to set up and send push messages without making API calls or development
• Sophisticated Tagging - Segment messages by behavior, interest, location, device, and many other factors.
• Scheduling on the Fly - Send messages at the optimal time for individual app engagement.

Push Notification Analytics & Reports

Sybase Push 365 reports give you a unique understanding of your users' reaction to push notifications so you can elevate your mobile app campaigns from good to great.

• Learn and Improve - Analyze quantitative data on user behavior in an easy graphical interface to enhance the value of your mobile app campaigns. Track app opens, time in app, and number of pushes sent.