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Partner Program Overview
Sybase is committed to working with its channel partners to deliver superior business solutions to end user customers. Whether the partner organization is a Distributor, Reseller, VAR, SI, ISV, OEM or technology partners, you will find a market leading program and benefits to help you succeed as a Sybase partner.
The Sybase Partner Program is the foundation of the relationship between you and Sybase. Sybase is a channel centric organization and we view our channel partners as an extension of our organization, playing a critical role in our go-to-market strategy and activities. Our goal is to offer a partner program that is multi streamed to deliver to our partners the necessary resources and assistance to grow their business around Sybase products and solutions. The Sybase Partner Program has two tiers Gold and Silver; each with minimum entrance criteria per partner type so that our partners can choose to receive the specific range of benefits they need to become a Sybase Trusted Infrastructure partner.
Following the successful application and acceptance into the Sybase Partner Program, they will be eligible to access an array of the benefits on offer and start building your relationship with Sybase.
Sybase understands that the requirements of partners vary according to their business model. Under the Partner Program, Sybase has introduced a seven part categorization within their Partner Program.
The program is set up to deliver each partner type a separate set of benefits specifically focused on the partner needs and the Sybase solutions go-to-market strategy for our Trusted Infrastructure solution area.
Sybase understands that the requirements of all partners are not the same and has designed a partner program comprised of tiers that provide partners with rewards and business benefits to partners based on their revenue, training, accreditation achievements and geographic coverage. The Sybase program tiers are:
The Sybase Partner Program has a minimum entry level for each program tier. The availability, qualifications, requirements, and benefits of the Sybase Partner Program vary by partner type as indicated below:
Sybase recognizes that partners can operate beyond the barriers of a single country, and Sybase understands that some partners have or plan to develop successful operations within their target region or globally.
The regional extension to the Gold program has been designed to support these partners not only at individual country, but at regional levels as well, providing additional regional partner management support and rewards.
A small percentage of partners have global representation across three or four of the Sybase defined regions of North America, Europe-Middle East-Africa, Asia Pacific and Latin America. Sybase’s Gold global program is by invitation only, and designed to support and building successful global partnerships.
Only Gold partner tier has program extensions for regional and global geographic coverage. Partners can apply to become Gold regional partners, but Gold Global partner status is by invitation only.
Global and Regional partners must still meet the requirements of each country that they wish to partner with Sybase in, along with additional region/global criteria.
As not all countries are similar in size or demographic, Sybase has categorized countries into tier one and tier two countries. Consequently, partners need to have coverage in a number of tier one countries to achieve regional and global status; otherwise they remain at a country level.
The table below outlines the geographic coverage requirements for Gold Regional and Global partners.