Natural Language Greatly Impacts Adoption
SMS — or text — keywords are great for simple services. But as you extend the mobile channel or launch more complex services, the limitations of keywords start to become very apparent. Consumers are forced to learn long lists of commands and complex syntax. More commands require more marketing budget to communicate to your customers, as well as more complexity. And with the increasing complexity, the usability of the service rapidly decreases.
Sybase mBanking 365™ enables banks to avoid the keyword trap by allowing customers to communicate to their banks in their own language via the natural language interface. This interface not only copes with spelling mistakes, but slang and SMS speak. With its unique disambiguation capabilities, it is able to guide you customers – even when they do not know the command or syntax required.
BENEFITS
- Universal support by all operators and phones
- No software to download or install
- Little education needed – uses SMS that is well understood by users
- Seamless roaming
- Great service discovery features with no keywords to be learned
- Copes with user’s own language/slang or misspellings
- Advanced help features
- Contextual menus
- Disambiguation
Universally Supported
With no client to download or install — and using standard SMS — alerts have the power to reach all your mobile customers.
LEARN MORE
Sybase mBanking 365™
Sybase mBanking 365™ is the only mobile banking product that offers a single connection to complete, multi-channel mobile banking solution with SMS, intelligent SMS, mobile browser, and rich-client on a single platform.
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