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Marketing Analytics
Case Studies
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Financiera Independencia
Financiera Independencia created an information system using Sybase IQ to enable it to see different trends, indicators and warning signs, allowing it to make timely and profitable decisions.

EMI Music Germany
EMI Music Germany, decision makers use Sybase technology to deliver detailed business intelligence (BI) analytics to control all sales and marketing activities for new music titles, and to monitor sales success and profitability in real time.

Chohung Bank
Through implementation of a Sybase IQ data warehouse running on Sun servers, Chohung Bank has created a foundation for accessing and viewing integrated data for each bank customer, enabling data, trend and evaluation analyses throughout the bank.

Phildar, a leader in women’s fashion, needed to overhaul its heterogeneous network to reduce differences in sales revenue. Using Sybase, Phildar gives its managers the information they need to make critical inventory decisions that increase sales.
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