Seizing the Mobile Enterprise Opportunity

Executive Summary
Three business trends are fueling strong demand for mobilized versions of enterprise applications:

• Rapid uptake of smartphone adoption among information workers
• Sufficient power and connectivity speed to power true enterprise-level capabilities
• Steady increase in support for on-the-job smartphone use by employers

These mobile market trends are converging to create a singularly pivotal opportunity for providers of mobile software solutions. For large ISVs—those that are established competitors in key enterprise software categories such as CRM and inventory management—the time to invest in mobilized versions of these core enterprise applications is now. By developing a sound mobile market strategy based on a deep understanding of today's mobile development risks, ISVs can maximize the odds of success.

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