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The Importance of Social Network Analysis - Solution Overview

Churn prevention and customer acquisition demands new approaches to Business Intelligence With special commentary from Heavy Reading, this paper describes the next-generation for business intelligence and analytics technologies specifically designed for Social Network Analysis, and how Sybase and KXEN are enabling communications services providers to harness and extract intelligence from the massive amount of customer data to reduce churn and acquire new customers. With special commentary from Heavy Reading, this paper describes the next-generation for business intelligence and analytics technologies specifically designed for Social Network Analysis.

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