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Online Commerce and Customer Data Management
Successful online businesses translate superior customer service into new customer purchases, high retention rates, greater revenue and better margins.

The Sybase Aleri Streaming Platform goes beyond traditional web analytics solutions by analyzing your customer web interactions in real time to drive in-the-moment, personalized actions. With Sybase, you don’t just see what is happening, but are able to identify critical, sensitive patterns of events within and across sessions to execute immediate actions:

Continuous Intelligence™: Real Time Decision Making and Business Execution
The Sybase Aleri Streaming Platform, a market leading Complex Event Processing (CEP) platform, provides the ideal foundation for live analytics that drive proactive online operations. Leverage the attributes of Sybase Aleri Streaming Platform to process and analyze high volume online interaction data and achieve revenue goals:

The Sybase Aleri Streaming Platform and its respective dynamic deployment capabilities enable rapid, easy addition and modification of query modules and pattern algorithms to accommodate changing business conditions such as new customer segments, fraud schemes, and security threats.

Strengthen Your Business’s Online Customer Management
The event streaming capabilities of the Sybase Aleri Streaming Platform proactively manages your online customer experience. Its event–driven architecture enables enterprise-scale customer management to:

Gain a 360 degree/live view of activity across all customer channels and take a proactive marketing and merchandising techniques to newer channels, such as IVR systems with Sybase.

Reduce Fraud
The Sybase Aleri Streaming Platform provides a scalable infrastructure solution for fraud detection and prevention. It enables real-time detection of complex event patterns that represent fraud within large-volume, high-speed transactional and interaction data, including:

The Sybase Aleri Streaming Platform detects fraud signals and drives instantaneous actions to prevent damage. Sybase also captures and stores detailed forensic information required for prosecution.

Enhanced Security
Growing security threats and increasingly complex application, system and network configurations have made monitoring IT networks a nightmare. The Sybase Aleri Streaming platform provides flexible, real-time processing and analysis services for monitoring and managing security threats. Sybase offers the power, flexibility and performance to analyze complex IT network, system and software configurations in real-time for security problems.


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