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During one of the winter storms that hit New York City and surrounding counties, we sent one million text messages in 15 minutes, along with 388,000 phone calls and 4 million e-mails. The system never hiccupped.

Kevin Ross
CIO and Assistant Director for Technology
New York State Emergency Management Office, NY-ALERT

NY-ALERT is New York State all-hazards alert and notification system. Part of New York’s ongoing commitment to provide critical emergency-related information and how to respond accordingly, NY-ALERT protects New Yorkers with this vital notification system. Sybase 365 enables NY-ALERT to send out notifications to 3.6 million subscriber’s mobile devices.

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Download the full success story in PDF format.

Alerts Anytime Anywhere
NY-ALERT is a statewide mass notification system that allows schools, universities, county governments, the NYS Department of Transportation, the State Office of Counter Terrorism, and others, to notify New York residents via a variety of means, including fax, pager, e-mail, automated phone call, RSS feed to the Web site, and SMS text message. Understanding today’s mobile society, NY-ALERT alerts can be proactively sent to mobile subscribers versus broadcast on the TV or radio.

The New York State Office of Emergency Management launched NY-ALERT encompassing 800 different entities at 160 organizations to send out alerts. 60 out of 64 campuses of the State University of New York use it, as do all 23 campuses of the City University of New York. NY-ALERT also services 31 counties, and 19 state agencies, and continues to grow.

Besides weather and traffic alerts, citizens can sign up at the NY-ALERT Web site to get Amber and Missing Child Alerts, public health alerts such as flu vaccine clinics, consumer protection board news, sex offender re-location alerts, and state and local government press releases.

Reaching Statewide
NY-ALERT has 6.3 million subscribers, including 3.6 million people receiving alerts on their mobile phones, increasingly through text messages. The organization is adding 10,000 new subscribers each month. Every day between 1,400 and 1,800 different alerts are disseminated to different groups within the state of New York. That can generate a huge amount of traffic.

Kevin Ross, Assistant Director for Technology at the New York State Division of Homeland Security and Emergency Services, explains, “During one of this winter’s storms that hit New York City and surrounding counties, we sent one million text messages in 15 minutes, along with 388,000 phone calls and 4 million e-mails. The system never hiccupped. In the last eight months, we sent out 156 million e-mails and 93 million text messages. That’s up 4 times and 9 times, respectively, from the same period a year ago.”

NY-ALERT allows users to sign up only for the alerts they want. It has handled missing person alerts to residents within a 2-mile radius of a city that resulted in just 10,000 text messages. Localizing efforts such as this helps eliminate unnecessary notifications.

Sybase 365 Plays a Vital Role
“When we launched NY-ALERT, we used SMTP (e-mail) to SMS gateways to send messages to the wireless carriers. The problem we encountered was that we were reaching a volume where message delivery was being slowed by the carriers or being blocked as spam. The carriers were simply running out of bandwidth,” says Ross.

Then NY-ALERT started using Sybase 365. “We have a Sybase 365 aggregator at our main data center in Albany and a back-up in a second, secure location. Both are Tier 1 aggregators that manage the flow of messages to the carriers so that we never flood them with more messages than they can send at once. Sybase 365 also tells us when there are outages, and, if so, can dynamically switch between carriers. Sybase 365 was crucial to enabling us to weather – no pun intended -- this winter’s storms and process the massive number of messages,” explains Ross.

Concrete Benefits
Besides the volume of text messages it can handle, Sybase 365 can let NY-ALERT know right away if a text message was delivered to AT&T or T-Mobile users. This eliminates all doubt about delivery for the team behind the scenes at NY-ALERT. 

“Another thing we like is the speed at which Sybase 365 handles two-way text messages. This is helpful because NY-ALERT is more of a conduit for the “notifiers,” i.e. the agencies and school districts sending the alerts. Once they publish a message on our system, it doesn’t get approved by us – it’s gone,” says Ross.

Sybase 365 lets those agencies get immediate feedback. For example if the City University of New York sends out a text to notify that colleges are closed for the day, it can get an immediate reply from students, for example, if they are wondering  which schools are closed, etc. This knowledge helps the school craft a better, more informative second message. With Tier 2 and Tier 3 aggregators, there’s more potential for delay.

What’s Next After SMS?
Ross looks at the future with Sybase, “With Sybase 365’s help, we are working on adding MMS (Multimedia Messaging Service) to Version 3.0 of NY-ALERT. MMS will let us embed photos for Missing Child Alerts, or, down the road, maps of traffic congestion and detours. Or for special needs populations, we could send messages as audio .wav files via MMS instead of straight texts. We are also working on iPhone and Windows Mobile apps for subscribers as well as notifiers. These will all become more popular along with 4G technology.”


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