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New Sybase Global Report Provides Outlook on Critical Regulations and Impact to Future Capital Markets Landscape

DUBLIN, CALIF. — NOVEMBER 11, 2009 — Sybase, Inc. (NYSE: SY), an industry leader in delivering enterprise and mobile software, today announced the release of a global report on the regulatory landscape that capital markets will confront, including the key drivers that will shape the outlook for the financial services industry in 2010 and beyond.

Given the dramatic changes occurring in capital markets, the report, “New Landscape (Or Landslide?):  Regulation's Impact on the Capital Markets and Technology Priorities,” commissioned by Sybase, aims to help its customers and the industry navigate these uncertain times. Authored by TowerGroup, a leading research and advisory services firm focused exclusively on the financial services industry, the report discusses how regulatory forces will change not only the rules, but the very manner in which securities firms operate. The primary initiatives regulators are likely to overhaul—but hopefully not stifle—are market-driven structures that have historically enabled efficient flows of capital within and across markets around the world.

“As changes unfold and the industry continues to adapt to this new terrain, it is inevitable that regulatory response to the global financial crisis will change not only the rules governing the industry but the very manner in which securities firms operate,” said Stephen Bruel, Research Director, Securities and Capital Markets at TowerGroup and author of the report.

Regulators will compel the financial services industry to shift priorities within their existing IT budgets especially in areas such as data management, complex event processing tools, and improved IT architecture in order to accommodate regulatory directives and heightened focus on near real-time information.

“The challenge is in designing trading and capital markets solutions that strike a balance between intervention and control, while leaving room for innovation and growth,” said Sinan Baskan, Director of the Financial Solutions Group at Sybase. “The impact of these new regulations will be felt by IT departments across the financial world. Sybase is at the forefront of providing solutions, such as RAP – The Trading Edition, to help customers increase the speed and frequency of their risk analytics, the scope of their data analytics, and to create a single view of reality across desks, asset classes and geographies.”
The report highlights the most critical areas which will be affected by regulation:

To obtain a copy of the report visit:  www.sybase.com/regulationsreport. For more information on Sybase’s capital markets solutions, visit: www.sybase.com/capitalmarkets.

Read Sybase’s Trading & Risk Technology blog at http://blogs.sybase.com/tradingandrisk/

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About Sybase
Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as the performance leader, proven in the most data-intensive industries and across all systems, networks and devices. For 25 years, our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

Sybase is a registered trademark of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

For more information, please contact Sybase Public Relations.



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