“The Sybase mobile technology guarantees 100% that our system will operate effectively even in the case of the most complicated and complex solution.”
Head of the Dept. for Implementation of Mobile Anica Systems, and project manager for the ebi.mobile Implementation Project
Alima–Gerber S.A. is one of the leading food manufacturing companies in Poland and the leader in the manufacture of products for babies and young children. Alima-Gerber selected a solution from Sybase partner, Anica System S.A., to develop a mobile sales force automation tool. Powered by Sybase mobile enterprise technology, Alima-Gerber and Anica System S.A. implemented a mobile system to support operations of its broad network of sales representatives and provide current market information to management.
- With the use of Sybase technology, Alima-Gerber market development teams are now able to precisely measure market potential as well as the effectiveness of sales and marketing operations.
- Enables synchronization between mobile devices and headquarters
- Provides small-footprint database with large database capabilities
- Empowers end-users with up-to-date sales and customer data
Business challenge: Implement a portable system to support sales representatives and provide current market information to management.
Portability, Effectiveness, Speed
Alima-Gerber, a subsidiary of Nestle S.A., produces baby food and infant formulas leveraging a vast network of sales representatives across Poland. For this sales team and its managers, access to immediate and reliable data is crucial for day-to-day operations – and success.
From a variety of mobile solutions available on the market, Alima-Gerber selected the ebi.mobile system developed by Anica System S.A. This decision was based on the reliability and stability of the system and the years of experience Anica System have in implementing mobile applications for complex sales structures.
ebi.mobile is a mobile Pocket PC operating system with its primary function to service sales operations. The entire field sales organization at Gerber-Alima currently use the ebi.mobile solution to conduct their activities: customer invoice and account management, issuing promotional materials, performing exchanges, discounts, returns and collecting information on the market potential of individual stores and sales channels. The ebi.mobile solution is based on Sybase SQL Anywhere UltraLite and Mobilink technologies.
Based on the SQL language for mobile equipment, the portable SQL Anywhere UltraLite database has full relational capabilities of database engines, but is designed for use in a limited memory environment – a perfect fit for the ebi.mobile offering. Providing utmost flexibility, developers can selectively configure the features which are required for a specific application of the database.
ebi.mobile uses Mobilink technology from Sybase to ensure two way synchronization during session modes, and allows data transmission between any corporate server and the SQL Anywhere UltraLite database or a full SQL database.
“We and our customers think that Sybase offers the best technology for building mobile systems.” – says Tomasz Kajdzik, head of the Department for Implementation of Mobile Anica Systems, and project manager for the ebi.mobile Implementation Project at Alima-Gerber S.A.
Anica System’s ebi.mobile application is used both by Alima-Gerber field employees responsible for realizing sales goals, regional managers, and the team of managers in the company headquarters. As the result of the ebi.mobile implementation, Alima-Gerber market development teams gained access to the tools and have been able to measure very precisely the market potential as well as the effectiveness of sales and marketing operations.
“Thanks to ebi.mobile, sales representatives of our client have access to company resources at all times and can analyze historical data instantly. And all information transmitted by field representatives instantaneously reaches the headquarters of Alima-Gerber, which can react faster to the changing market,” says Tomasz Kajdzik.
“The Sybase mobile technology guarantees 100% that our system will operate effectively even in the case of the most complicated and complex solutions,” Tomasz Kajdzik, head of the Department for Implementation of Mobile Anica Systems, and project manager for the ebi.mobile Implementation Project at Alima-Gerber S.A.