Sybase® IQ Accelerates Advanced Analytics
Advanced Analytics as the New Competitive Weapon
At a time when companies in many industries offer similar products and use comparable technology, high-performance business processes are among the last remaining points of differentiation. Many of the previous bases for competition are no longer available. Unique geographical advantage doesn't matter in global competition, and protective regulation is largely gone. Proprietary technologies are rapidly copied, and breakthrough innovation in products or services seems increasingly difficult to achieve. Executing your business with maximum efficiency and effectiveness, and making the smartest business decisions possible is one of the few remaining bases for competitive advantage, and advanced analytics enables organizations to accomplish this.
Advanced analytics involves the extensive use of data mining, statistical analysis, forecasting, predictive modeling, and optimization techniques to drive strategic and operational decisions and actions. The analytics may be input for human decisions or may drive fully automated decisions. Organizations rely on advanced analytics for insight that goes far deeper than what traditional business intelligence systems typically enable. While traditional business intelligence systems deal with data access and reporting, and help answer questions such as what happened, what exactly is the problem, and what actions are needed, advanced analytics use the methods above to help you understand why events are happening, predict what will happen next, and identify the most optimal course of action.
The questions that advanced analytics can answer represent the higher-value and more proactive end of the business intelligence spectrum, and provide new ways to explore, understand, and validate the events and actions that will shape the success of your business into the future. Analytics can support almost any business process, and enable organizations to create distinctive capabilities in a wide variety of business domains. These can include obtaining better understanding of customers and competitors, fraud prevention, risk simulations and reduction, optimizing supply chain performance, maximizing the results of marketing investments, identifying and stopping revenue leaks, and scientific knowledge discovery.
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