Sybase Unwired Enterprise Strategy Takes Center Stage at 10th Annual Techwave Conference

Company strengthening enterprise mobility, information management leadership; showcasing strategies for continued growth

LAS VEGAS – SYBASE TECHWAVE 2008 CONFERENCE – August 5, 2008 – Sybase, Inc. (NYSE: SY), the largest enterprise software and services company exclusively focused on managing and mobilizing information, welcomes a community of developers, database administrators, IT managers, sales professionals and executives from around the world to Las Vegas this week for its 10th annual TechWave User Training and Solutions Conference. This year’s event will highlight Sybase’s Unwired Enterprise strategy, which brings together information management and mobility solutions to enable enterprises to unwire their data, employees and customers.

“This is an exciting time for Sybase. We have been successfully executing on our Unwired Enterprise strategy for several years and its growing adoption is underscored by our record results in 2007 and the first half of 2008,” said John Chen, chairman, CEO and president of Sybase. “With enterprises’ customers and employees demanding real-time, free-formed access to information, the vision of the Unwired Enterprise is continuing to become a reality. Sybase is uniquely positioned to provide the infrastructure and access through our analytics, mobility software and network hubs.”

“Sybase is more efficient, more productive, and better able to capitalize on new opportunities than ever before,” Chen added. “We look forward to sharing this excitement and showcasing our innovation during our annual TechWave event.”

Throughout this week, Sybase will follow through on its promise of unwiring the enterprise by unveiling a series of new product releases designed to meet the needs of developers and end-users alike – from mobility platforms to data management systems, and developer tools. Additional details surrounding these innovations and announcements include:

The Future of Mobility:

• New Mobility Platform For Unwiring The Enterprise
  Sybase® Unwired Platform is the next generation architecture for mobilizing enterprise applications. With this new architecture, Sybase is fulfilling its promise to unwire the enterprise and extend it to employees and end consumers by providing a single, complete mobile platform. Sybase Unwired Platform addresses the multichannel access gateway (MAG) requirements of enterprises with a single, strategic architecture that eases development, deployment and management of strategic mobile applications to a range of mobile device types. In addition, it streamlines device security and management, and may significantly reduce a company’s total cost of ownership by enabling strategic mobile deployments versus tactical or siloed mobile application approaches.
• Enhanced Information Anywhere® Suite Management and Security with Afaria® 6.0
  The latest version of Afaria, a core component of the Sybase Information Anywhere Suite, will include a new relay server architecture that works across multiple Information Anywhere Suite components to offer highly secure communications for data synchronization and mobile device management functions.  Additional capabilities within Afaria 6.0 will be focused on reducing IT administration costs, including a new policy-based device management capability, support for Open Mobile Alliance Client Provisioning (OMA CP), and a local password recovery feature.

Information Management Made Easy:

• Availability Of SQL Anywhere® 11
  Users can now take advantage of the latest enhancements in SQL Anywhere 11.  The self-managing, enterprise-caliber database and synchronization solution has been a leader in enabling robust, secure applications, and is widely deployed in environments with little or no onsite IT support. SQL Anywhere 11 boasts over 200 new features and enhancements and continues to redefine functionality typically only found in enterprise-class databases. The four primary areas of enhancement for SQL Anywhere 11 include overall performance, reliability and scalability, accelerated frontline analytics, advanced data synchronization and greater freedom and flexibility for developers.
• Availability of SQL Anywhere® for the Web Developer Community
  SQL Anywhere Web Edition brings the industry-leading data management and synchronization features of SQL Anywhere to the Web developer community. Version 11 of SQL Anywhere provides Web developers with data access APIs commonly used in Web development, the ability to synchronize with MySQL databases, a light-weight Web server built into the database able to run PHP scripts, along with a new Web Edition that allows developers to deploy free SQL Anywhere Server databases.
• Availability of Sybase PowerBuilder® 11.5 for .NET
  The newest version of PowerBuilder, the premier 4GL rapid application development (RAD) tool, continues Sybase’s longstanding commitment to simplify complex data access, manipulation and presentation through its patented DataWindow technology, especially for developers looking to deploy PowerBuilder applications to the .NET framework.  Key enhancements include a more visually appealing user interface; timely PowerBuilder updates corresponding with releases of Microsoft technologies for .NET; flexible RMDBMS and application server support; flexible deployment options and simplified security.
• First TPC-C Benchmark Using SQL Anywhere Server
  SQL Anywhere version 11 on Dell PowerEdge has achieved outstanding price/performance results by delivering an audited TPC/C result at a cost of $0.85 per transaction, demonstrating that high-performance database applications can be delivered inexpensively.  This TPC-C benchmark using SQL Anywhere achieved several records, including best price/performance of any system priced under $65,000, best performance of published TPC-C results for systems priced under $35,000 and first ever TPC-C benchmark with a total cost under $20,000.
• Availability of Sybase Analytic Appliance
  The Sybase Analytic Appliance combines Sybase IQ® analytics server—the industry leader in column-based databases used by more than 1,400 customers worldwide—with other category-leading technologies. Today’s announcement ensures customers can obtain an appliance that is specifically designed to provide extreme analytics to alleviate overburdened data warehouses, data marts and reporting systems. Its success has already been demonstrated among early adopters with its ease of implementation, fast time-to-value, lower maintenance costs and its ability to quickly analyze vast amounts of corporate data at an affordable price point.

Innovator Award Winners

• On Wednesday, August 6, Sybase will announce the winners of its 2008 Innovator Awards.  The awards will be presented to customers and partners that have demonstrated the most innovative use of Sybase technologies as the foundation for cutting-edge applications that enable themselves, or their customers, to succeed on the frontlines of business and also succeed in data management, business intelligence and enterprise development and modeling, as well as mobile solutions.

Sybase PowerBuilder Wins Visual Studio Magazine’s Readers Choice Merit Award

• Sybase was recognized by Visual Studio Magazine with a Readers Choice Merit Award in the category of Software Design, Frameworks and Modeling Tools. The annual awards honor the best Visual Studio-focused tools in 22 categories, and the winners are selected by readers of Visual Studio Magazine. Winners are recognized in three over-arching categories, including Reader’s Choice, Reader’s Choice Merit and Editor’s Choice. 

General Information
The tenth annual Sybase TechWave conference is being held August 4 – 8, at the Mandalay Bay Resort & Casino in Las Vegas, Nevada.  Sponsors and participants at this year’s event include:

• Gold sponsors: Bradmark Technologies, Inc., HP, IBM, MicroStrategy, Inc.
• Silver sponsors: Aleri, Satyam Computer Services Ltd., Sun Microsystems, Inc.
• Information Anywhere Partner Pavilion participants: devCentral -  The AT&T Developer Program (gold sponsor), BT Global Services (silver sponsor), Panasonic Computer Solutions Company (silver sponsor), HandStep A/S, Stratpult, Inc.,
• Media sponsor: SYS-CON Media
• Exhibitors: Cognos, Confio, DataDirect Technologies, Embarcadero Technologies, Inc., Guardium, Inc., iDashboards, Lumigent Technologies, Inc., Mainline Information Systems, Precise Software Solutions, White Sands Technology, Inc.
• Partner Pavilion: Appeon, Enable Development, Integration Systems Inc., Project Performance Corporation

For more information, please visit http://www.sybase.com/techwave

About Sybase
Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information. With our global solutions, enterprises can extend their information securely and make it useful for people anywhere using any device. The world’s most critical data in commerce, communications, finance, and government runs on Sybase. For more information, visit http://www.sybase.com.

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Sybase, iAnywhere, Afaria, SQL Anywhere, Information Anywhere, and PowerBuilder, are registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase’s new product releases are by nature forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technological changes, availability of third party content, competitive factors and unanticipated delays in scheduled product availability.  Some of the risks are detailed from time to time in Sybase’s U.S. Securities and Exchange filings, which can be viewed at www.sybase.com.

For more information, please contact Sybase Public Relations.