Prudential Insurance Company
Insurance implemented CDS to give our insurance agents an easy-to-use
tool to keep track of important information on their existing and
Vice President and CIO
Prudential Insurance wanted to improve customer service through development of one comprehensive contact management program to support field agents and offices nationwide. It turned to a solution created with SQL Anywhere which now enables field agents access to customer information from anywhere in the country.
- Prudential's Client Data System, built on SQL Anywhere,
offers powerful sales and marketing capabilities which allow field
representatives to track client, insurance, and investment information
in order to provide superior customer service.
- Enables easy access to customer information
- Enhances customer service
- Provides powerful information tracking capabilities
In an effort to improve the tools available to its sales force, Prudential Insurance began to completely revamp its field automation strategy. Of course, with over 12,000 field associates and 300 offices coast to coast, this is a major effort.
To accomplish this daunting task, Prudential is upgrading its infrastructure so that all agencies and detached agents are linked to the organization via network technology. This will allow home office administrators, underwriters, and field agents to access and share valuable client information.
After selecting IBM ThinkPads to distribute to the field force, Prudential began to search for a contact management program. Over the years, Prudential Insurance had supported up to four different contact management programs, but this time, they decided to sponsor just one program and support it nationwide.
Insurance Agents Get Automated
After a careful selection process, Prudential chose the Client Data System (CDS) for Windows from E-Z Data, Inc., in Pasadena, California. CDS is built on SQL Anywhere.
"Prudential Insurance implemented CDS to give our insurance agents an easy-to-use tool to keep track of important information on their existing and prospective customers. It also helps them provide enhanced customer service to help their clients manage their financial needs," says Barbara Koster, Vice President and Chief Information Officer of Prudential Insurance.
CDS is a high-performance database and practice/process management engine specifically designed for use by insurance agents, managers, and investment advisors. CDS offers powerful sales and marketing capabilities which allow field representatives to track client, insurance, and investment information in order to provide superior customer service.
A few of the key functions in CDS are: calendar management, word processing, sophisticated query and reporting functions, automatic journaling of client events (e.g., discussion notes, letters written, investment transactions, calls, appointments, etc.), new business tracking, investment tracking, laptop to LAN data synchronization, and password security (three levels).
Securing Future Prospects
"CDS has a lot of sales and marketing pieces built in and that's what we felt was really important for our field force," says Roy Schwartz, Vice President, Field Technology. "We needed a tool to give to the field that they could use and would see as value-added; one that would help them manage their client base and generate prospecting and appointment activity, and turn those into automated processes so they didn't lose their prospects in the future."
Embedded in CDS is SQL Anywhere the industry-leading small footprint RDBMS. In addition, Prudential will utilize the CDS OLifE Server which adheres to the ACORD OLifE specifications and is ideally suited to act as the data hub of an integrated agency or agent's desktop. Using OLifE interfaces to complementary applications (e.g., needs analysis, sales illustration) not only increases end-user productivity, but also simplifies maintenance and reduces costs.