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Wangfujing Department Store

Sybase ASE stores the data compiled by the chain stores while Replication Server is used to provide real-time exchange and synchronization of sales information between the headquarters and the individual stores and to enable the immediate upload of purchase, sales and inventory data to the store's headquarters.

The Beijing Wangfujing Department Store Co. Ltd. is one of the largest retail groups in China focusing on department store operations. The Wangfujing Department Store needed an advanced enterprise information management system to support its operations throughout China. The organization uses Sybase technology to analyze very large volumes of data, while reducing the time it takes to respond to market opportunities. This new system has enabled Wangfujing Department Store to efficiently manage its many locations across China.

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Tackling New Challenges
The strategic expansion of its retail network throughout the country created many new management challenges for the Wangfujing Department Store. It was faced with managing its chain stores throughout China more effectively. It also needed a new system to analyze very large volumes of data in order quickly respond to market opportunities.

To tackle these new challenges, the Wangfujing Department Store built an advanced enterprise information management system to centralize data management for all its chain stores. This enabled headquarters to develop reports and analyze the information. The goal was to achieve better decision-making and faster response times through information sharing within the group as well as in-depth analysis of large volumes of data.

Achieving the Optimal Balance Between Cost and Performance
After a rigorous selection process lasting six months, Sybase was selected to build the information system for Wangfujing Department Store.  With highly innovative architecture, Sybase IQ meets the stringent needs of the Wangfujing Department Store by supporting centralized data management and fast report analysis. Sybase IQ trades traditional row-based storage architecture often used by relational database for an innovative column-based storage architecture. When handling user queries, Sybase IQ's column-based storage architecture eliminates the need to search for data rows, but simply looks into the related data column, enabling faster data analytics.

Sybase Adaptive Server Enterprise (ASE) and Sybase Replication Server have also been implemented in the in the Wangfujing Department Store system. Sybase ASE stores the data compiled by the chain stores while Replication Server is used to provide real-time exchange and synchronization of sales information between the headquarters and the individual stores and to enable the immediate upload of purchase, sales and inventory data to the store's headquarters.

Improving Competitive Edge
With the help of Sybase technology for data management, replication and analytics, the Wangfujing Department Store now performs in-depth analyses across very large data volumes from its chain stores across China and reduces its decision and response time to fast changing market conditions, improving its competitive edge.



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