Partner Program Tiers
Premium status and benefits are available to those partners making additional commitments
Silver Program Summary
| Sybase Silver Partner Program |
Benefits
- Provides partners with an easy entry point to being a Sybase Channel Partner
- No revenue targets or forecasting commitments
- No certifications, but solution education recommended
- Discounted training –discounts for On-Demand sales and technical education courses
- Dedicated Partner Portal
- Online welcome pack
- Sales and marketing tools and collateral
- Partner newsletters
- Product and technical support documentation
- Access to additional technical support services (chargeable)
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Requirements
- Application process
- Program application form and partner profile completed
- Partner contract signed (MPA)
- Annual partnership review
- Solution sales and technical training requested
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Management
- Silver Partners are programmatically managed, no dedicated Sybase CAM
- Marketing support limited to Partner Portal materials and campaigns rolled out across all partners
- Minimum support included in the program (fee for service options available)
- Sybase product purchased via distribution*
- Limitations in the product set available to be sold*
- There is no Silver program tier for distribution channel partners
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* More information available in the Sybase Partner Program documents found on the Sybase Partner Portal
Gold Program Summary
| Sybase Gold Partner Program |
Benefits
All benefits of the Silver Partner Program plus:
- Dedicated Sybase Channel Account Manager
- Joint business and account planning with Sybase
- Authorized Program logo
- Discounted training –discounts for On-Demand sales and technical education courses
- Free solutions sales training
- Complimentary passes for TechWave and other Sybase partner events
- Access to deal registration, lead referral and joint sales and marketing programs
- Free demonstration and evaluation program
- Access to Channel Marketing Funds
- 24 x7 Technical support (web and phone)
- Free access to on-line technical knowledge base
- Access to Sybase software and development support methodologies, tools, check lists and templates
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Requirements
- Completion of program application form and acceptance into the partner program
- Completion of the partner profile
- Commitment to annual and quarterly business planning, reviews and reporting commitments
- Meeting annual revenue target
- Meet technical certifications and sales accreditations targets (set by each country)
- Submit a minimum of one success story annually for publication
- Quarterly sales training session for sales
- Provide level one support*
- Meet minimum requirements set for product demonstration facilities and capabilities
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Management
- Each Gold Partner is managed by a Sybase CAM
- Contract schedules used to manage product category and restrictions
- Option to purchase through Sybase distributors or directly (Sybase online eShop)
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* More information available in the Sybase Partner Program documents found on the Sybase Partner Portal
Geographic Options
- Sybase recognizes that partners can operate beyond the barriers of a single country
- Partners can apply to be regional partners
- Global partner status is available by invitation
- Global and Regional Partners must still meet the requirements of each country that they wish to partner with Sybase in
Sybase Regional Channel Status
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| Regional partner status is available for VAR, SI, ISV and Distribution partners |
| Sybase Gold Regional Partner Program |
Benefits
All benefits of the Silver Partner Program plus:
- Receive all normal benefits in each country where approved as a Sybase channel partner. In addition:
- Eligible by invitation to participate in Sybase customer events
- Regional Channel Account Manager coordinating activities in the region
- Regional business plan in additional to country based plans
- A single Regional fee, rather than multiple country fees
- Preferred joint marketing partner status
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Requirements
- Must be a Gold partner in 2 or more Tier One countries within the region
- Commitment to regional sales targets, annual and quarterly business planning and reviews
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Management
- Country based management as per the program level held in each country
- Regional Channel Account Manager
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Tier One countries. NAO: Canada and US, APO Singapore, Australia, India, China, Japan
Sybase Global Channel Status
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| Global partner status is available for VAR, SI and ISV partners |
| Sybase Gold Global Partner Program |
Benefits
Receive all normal benefits in each country where approved as a Sybase channel partner. In addition:
- Sybase ELT sponsor
- Global Channel Account Manager
- Unlimited support
- Additional joint marketing and event sponsorship opportunities
- Single global program fee, rather than multiple country fees
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Requirements
- By invitation only
- Must be an Gold partner in three Sybase regions and be represented in at least one Tier One country in each region
- Commitment to global sale targets, annual and quarterly business planning and reviews
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Management
- Sybase ELT sponsor
- Global Channel Account Manager
- Country based management as per the program level held in each country
- Regional Channel Account Managers may be appointed at Sybase discretion
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