Social Media Analytics

Integrate and analyze unstructured data found in email, Web, blogs, and other social media using existing data mining tools, BI reports, or dashboards.

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Data Aggregators

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Social Analytics

Social media is a key driver of today?s consumer-centric mobile economy. The ability to analyze massive amounts of social media data to develop better products, engage new customers, or improve service defines the next generation of Game Changers.

Sybase IQ provides a high performance business analytics architecture that is enabling some of the world?s leading marketers to harness the value of social media. Social media spans a wide variety of essential unstructured textual sources of information, from web pages, blogs, news, and posts. Sybase IQ has built-in capabilities to search and analyze text and multimedia data. So now you can extract key business insights from previously untapped sources of information to deliver smarter answers across relational, text and multimedia.

Sybase IQ is unique among enterprise-grade, analytically focused systems in its support for text and multimedia analytics functions. With Sybase IQ you can index and search text fields so you can integrate and analyze both text and relational data. Sybase also provides options for Web data acquisition and cleansing, and for handling of text in a wide variety of proprietary document formats. In the analysis of relational data, sourced from transactional systems, roughly 80% of effort will typically go into data preparation: data acquisition, cleansing, and structuring for analysis. Similar figures apply in work with text-sourced data. Availability of a comprehensive technology set?text-data acquisition, processing, storage, and access?speeds time to business insights whether obtained via data mining, BI reports and dashboards, or search.

Sybase IQ ? the first analytical database enabling storage and retrieval of unstructured data as part of the same repository as transactional or analytical data, enabling businesses to glean new insights from textual data found in social media.
SAP BusinessObjects combined with Sybase IQ lets customers implement quickly, innovate more and spend less on their analytics environments.

Faster, more actionable answers for more users	Answer queries 10-100x faster than traditional solutions Architected to support the most complex queries on the largest datasets
Support for non-relational data	Access all data, whether relational, text, or multimedia using the same applications and interfaces Leverage full enterprise-class DBMS support for all text and binary data types Perform full text search and analysis
Large datasets with high accuracy	In-database analytics for large datasets is faster and more secure Analytics can be performed on larger datasets, which increases the accuracy of the analysis. Predictive models can be built more quickly, run faster and analyze much more data
Leverage the reporting & analytics tools you know	Certified with all major reporting & analytics tools, including SAP BusinessObjects, Crystal Reports, MicroStrategy, IBM Cognos, SAS, SPSS, Actuate, Pentaho, Microsoft, KXEN, and more
Smaller footprint to reduce costs	Reduce storage costs with patented algorithms that compress data up to 85% Superior manageability reduces administrative cost by 75 percent Rapid deployment enables quick ROI Supports virtually all hardware and OS configurations Independent compute power and storage capacity provide scalability?at a reasonable cost

Sybase?s product offerings for social media analytics include:

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