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Marketing is no longer an art, it?s a science. With many new delivery channels vying for our customers? attention, and new devices generating millions of digital touch points about buying behavior and preferences, it?s harder than ever to deliver the right message to the right person at the right time. Smart marketers are now digital marketers.
Sybase IQ provides a high performance business analytics architecture that will raise your intelligence as a digital marketer. Sybase IQ, the world?s leading column-based analytics server, gives you the power to turn massive amounts of data into the critical intelligence you need to precisely target marketing messages and advertising. There is a reason why some of the world?s leading marketers and marketing services providers rely on Sybase IQ to drive their behavioral-based campaigns, loyalty programs, instantaneous ad targeting, and more. It boils down to speed, flexibility, and affordability.
- Sybase IQ gives enterprises a platform that runs both prepared reports and ad-hoc queries 10-100 times faster than traditional data warehouses, giving decision makers timely access to a consolidated view of critical operational data on one platform.
- Sybase Complex Event Processing provides an easily programmable infrastructure for developing and deploying real-time event driven risk alerts which require high throughput and low latency.
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SAP BusinessObjects combined with Sybase IQ lets customers implement quickly, innovate more and spend less on their analytics environments.
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Faster, more actionable answers for more users
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- Answer queries 10-100x faster than traditional solutions
- Architected to support the most complex queries on the largest datasets
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Self-service reporting & analytics
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- Expand number of users from hundreds to thousands by creating virtual workgroups on elastic PlexQ™ grid
- Control access to sensitive data based on assignment to virtual workgroups
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Large datasets with high accuracy
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- Analytics can be performed on larger datasets, which increases the accuracy of the analysis.
- Predictive models can be built more quickly, run faster and analyze much more data
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Advanced statistical models and algorithms
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- Sybase® IQ In-Database Analytics Option provides access to an extensive library of built-in numerical, statistical, and predictive analytics functions
- Allows analysts and quantitative staff to use massive data sets for better modeling accuracy
- Supports models for real-time credit scoring, inventory management, risk mitigation, churn management, fraud detection, and sales optimization across a wide variety of business
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Analyze Text and Multimedia content
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- Analyze unstructured data Including text, Web content, and hundreds of proprietary document formats
- Search multimedia content such as images, audio, and video
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Integrate into workflows and applications
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- Query data through Web Services interface
- Supports application development using C/C++, .NET, Java, PHP, Perl, Python, Ruby on Rails, PowerBuilder and ODBC interfaces
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Leverage the reporting & analytics tools you know
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- Certified with all major reporting & analytics tools, including SAP BusinessObjects, Crystal Reports, MicroStrategy, IBM Cognos, SAS, SPSS, Actuate, Pentaho, Microsoft, KXEN, and more
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Sybase?s product offerings for marketing analytics include:
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