Data Aggregators

Related Solutions

Data Aggregators

• Marketing Analytics
• Social Analytics

Today?s science of marketing is powered by a new generation of analytics capabilities that go far beyond traditional data warehousing.

In today?s digital economy, competitive survival depends on the ability to leverage up-to-the-moment data to drive decisions and business models. Increasingly, companies look to data aggregators for cutting-edge data and analytics services. Data aggregators specialize in collecting massive amounts of industry- or society-wide data for their subscribers, and in providing the tools and models so clients can incorporate data-driven insight into dashboards, operations, and analysis. Sybase provides the technology used by some of the world?s leading data aggregators to convert vast amounts of data into actionable information to drive behavioral-based campaigns, loyalty programs, intantaneous ad targeting, and more.

Sybase analytics solutions enable data aggregators to:

• Increase revenues through new improved analytics offerings
• Improve customer service with deeper, faster analytics for larger numbers of concurrent users
• Improve profitability with superior price/performance that can reduce data management footprints by 75%.

Learn why Sybase analytics technologies are powering some of the world?s most successful data aggregators:

• ComScore - a global leader in digital marketing intelligence.
• Nielsen Media Research - the world?s preeminent media research company
• AdOn Network - a premier online Pay Per Click (PPC) advertising company
• Acxiom / Alvion- a leader in marketing services and technology
• Shopzilla online shopping brands reaching over 40 million shoppers each month

• Sybase IQ for Marketing Analytics (ebrochure)
• Sybase IQ Powers Data Aggregators to Deliver Value-Added Information Services