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Feature Article Archive

The Evolution of Managing Chaos Today's models look at diversification and specific asset classes. Future models must account for the entire portfolio, develop a plan - and designate someone to own it.

10 Lessons for mCommerce Implementations The market may still be maturing, but a set of useful best practices is already developing to help ensure successful mCommerce deployments.

Three's a Crowd Multiple applications, operating systems and back-end data sources all push mobile administration and management tasks into the red zone.

Managing Risk: Real-Time and On Demand Real-time. It's a phrase typically used by high frequency traders how they execute orders or receive market data before the tick of the most sensitive clock passes.

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An interview with Sybase Senior Product Marketing Manager David Jonker regarding Sybase’s Big Data Infographic and data from the University of Texas Study

By Joe Brockmeier

The University of Texas conducted a study sponsored by Sybase on the business impact of effective data. In the three-part study, the researchers found that if the median Fortune 1000 company increased the usability of its data by 10%, it could result in an increase of $2.01 billion in revenue and lots of new jobs. Maybe. Let's look at the numbers.

The researchers were looking at quality, usability, mobility and accessibility of data. David Jonker, senior product marketing manager at Sybase, says that companies are missing opportunities with big data.

Not surprisingly, the study finds that companies would benefit from making data more accessible to users. That, says Jonker, includes things like making data available to more users in a company and improving the "intelligence" of data. For instance, Jonker says that in many companies reports that most employees see are standardized – so users don't have the opportunity to explore data and understand it more deeply.

Mobility is important too, especially for sales. Jonker gave an example of drivers delivering goods. He says having mobile devices that could alert them to inventory needs at a store could give companies an opportunity to sell more, and more intelligently.

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